PayAnywhere launched the world's first free tablet POS. Such bold action deserved an equally bold user interface. Brilliant Chemistry stepped up and created a word class user experience that took fully into account, how checkout should work in the 21st century.
Truck Smart Parking Services was a startup with an aggressive vision, a collection of industry leaders, some outdated code and a littany of technical roadblocks.
Brilliant Chemistry stepped into the boardroom, became the virtual CIO and within six months made the dream a reality.
The idea, the spark is what Brilliant Chemistry shapes and forms into something real.
Getting a startup off the ground is more than a bit of passion and some capital. It takes marketing and big picture vision, a generous touch of humanity and most of all insane focus.
BC is here to help you give focus to a product or even your business vision long before you commit valuable resources, time and energy. We aren’t a group a kids taking your money to write code. We are led by CIOs, CEOs, Managing Directors and startup founders – and we’re here to challenge you.
It's more than a logo or a business card or a color palette and font. We help you define how you visually communicate your product, business or both to the outside world.
Startups Your leadership team is so close to the vision that they often have a hard time seeing the big picture. A product name and logo can be very personal, but eventually becomes the first impression that can make or break a launch.
Enterprise Typically the corporate world will stick to doing what's safe. It's a simple enough formula. Add a plus, a swoosh or a 'next gen' to an older brand and rollout.
But identity for digital product is unique in an app-centric world. BC thrives in this space and will push corporate products down the path of the nimble and personal.
Stay nimble. Stay responsive. Develop. Test. Evaluate. Deply. Repeat.
Agile development needs to be more than a buzzword. In theory, agile is a perfect mix of practices to bring all parts of the business together in one unified, moving organism.
In practice, with many developers, it's an abstraction around a complex and hard-to-understand world of almost-dones and gotchas.
Brilliant Chemistry takes a step back and creates a process unique to your environment that brings together understanding, measurement and commitment for a practical workflow.
When launching a new product, if you wait until it is finished, you are too late.
Many are familiar with the concept of the Minimum Viable Product. The absolute minimum amount of product development to show value in the marketplace. Refining a true MVP takes ruthless conviction.
Creating success from an MVP requires a roadmap strategy that understands your customers needs better than they do. BC defines and executes the strategy that takes your product from "just barely" to "indispensably complete."
Mobile Apps are Human Apps
Design of any application require a deft touch and a creative eye. Design of Mobile Apps requires understanding of the human mind. Apps on our devices are touched and carried. They are with us at all times. We cherish them.
BC brings the humanity to your Mobile App. We make it engaging. Playful. Something you miss when you are away. It's not just an app. It's part of you.
Launching a website is more than just "build it and they will come."
There are the obvious parts: design, PSDs, HTML, CSS, animation, responsive, accessible, performance.
Then, there are the non-obvious items that actually drive traffic: analytics, SEO, organic, landing pages, content marketing, directed blogging.
BC creates and guides you through a unified website strategy that not only drives traffic but gives you visiblity and intelligence of that traffic.
Most digital agencies focus on just the look. We design and build sustainable products that generate real revenue. We guide you toward operating a lean, smart startup.
Big business hires us as their virtual Chief Strategy Officer. Startups hire us as
their Chief Technical Officer. Make
BC a part of the team.
1520 S Lapeer Rd, Suite 112
Lake Orion, Michigan 48360 U.S.A.